About Us - Our Story

Whitson Medcraft & Associates is an Altona-based accounting and advisory firm built on more than 40 years of looking after local individuals, families and businesses. We bring together the heritage of two respected practices with a modern, personal approach to tax, accounting and advice.

Our story

Our firm traces its roots back to when Andrew Whitson founded Whitson & Associates. Over the decades that followed, Andrew built a reputation across Melbourne’s west for straight-talking, dependable advice and long-lasting client relationships.

In July 2021, as Andrew began planning towards retirement, the practice changed hands, and Jahnvi Modi took over the running of the firm. It continued to trade as Whitson & Associates, with the same team and the same commitment to clients.

In February 2022, the firm joined forces with Stephen Medcraft of Taxlink Point Cook. With more than 40 years in the profession, Stephen brought a wealth of experience and a loyal client base, and the combined practice was renamed Whitson Medcraft & Associates – the name we are proud to carry today.

Stephen has since retired. Andrew Whitson remains part of the firm and continues to look after many of the clients he has known for years, while Jahnvi Modi runs the practice and leads its team today.

Who we are today

Today, Whitson Medcraft & Associates is a full-service accounting and advisory firm, looking after individuals, sole traders, businesses, trusts, self-managed super funds and not-for-profits right across Melbourne’s west and beyond.

Whatever stage you’re at, we can help. From a simple individual tax return to complex business structuring, self-managed super and succession planning, our clients rely on us for advice that is clear, practical and genuinely in their interest. We take the time to understand your situation, explain your options in plain language, and look for every opportunity to help you keep more of what you earn.

What sets us apart is the relationship. We’re not a once-a-year, in-and-out tax shop – we’re the advisers you can pick up the phone to whenever a decision, opportunity or question comes up. Our team pairs deep technical expertise with modern, cloud-based tools, so you get accurate, proactive advice from a firm that’s genuinely easy to deal with.

And because we’re local, we understand the businesses and families of our community. Many of our clients have been with us for decades – and their children and businesses are now clients too. That’s a level of trust we don’t take for granted, and it’s reflected in everything we do.

Our vision

Our goal is simple: to be the trusted advisers our clients turn to at every stage – not just at tax time. We continue to invest in our team, our technology and our services so we can keep delivering the personal, proactive advice the community has relied on for over 40 years.